As we’ve seen in lockdown, the more obviously your work benefits other people, the less they pay you. Useless work crowds out useful (think of teachers and administrators overwhelmed with paperwork) it’s also almost invariably better compensated. Whole industries (think telemarketers, corporate law, private equity) whole lines of work (middle management, brand strategists, high-level hospital or school administrators, editors of in-house corporate magazines) exist primarily to convince us there is some reason for their existence.
Support The Big Issue and our vendors by signing up for a subscription As a result, work comes to absorb ever greater proportions of our energy and time. We seem to have convinced ourselves as a society that anyone who isn’t working harder than they would like to be working, at something they don’t enjoy, is a bad, unworthy person. If there’s anything left and right both seem to agree on, it’s that jobs are good. “In the long-term, the global beer market has a long way to go if it is to recover from the heavy losses witnessed in 2020, with COVID-19 fuelling many declines, and refocusing consumers’ demand towards products that are more beneficial to health.Our society is addicted to work. With this in mind, it makes perfect sense that Heineken’s no-alcohol brand 0.0% saw a double-digit growth during the quarter. This correlates directly to health and wellness trends that are making headway across the globe, with people increasingly opting for non-alcoholic alternatives and turning away from high-alcohol beverages in many markets. “According to GlobalData’s Q3 2021 global consumer survey, 5% of consumers stopped purchasing beer, with a further 20% highlighting that they buy small portions or less frequently. Considering this quarter historically sees high beer consumption due to summer and holiday trends, a weak overall performance indicates that COVID-19 strains are still present across the globe.
GlobalData notes that global beer volume declined by 5.1% YoY in Q3 2021. “Heineken’s favorable 8% growth in beer volume shows the pure strength of the brand, as overcoming the global downturn of beer sales is no mean feat. Holly Inglis, Beverages Analyst at GlobalData, a leading data and analytics company, offers her view: Following today’s release of Heineken’s quarter three trading results
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